I love Star Wars…and if you’ve noticed, Star Wars toys often find their way to our award list even though technically they violate our “no violent or aggressive toy” rules. It’s fantasy after all.
However, I have to draw the line at a board book – marketed to babies and toddlers – STAR WARS Spaceships (Scholastic). What could this possibly mean to children under the age of two? Is knowing and naming the different parts of the Imperial fleet important? How about more basic knowing and naming concepts like cup or banana?
Most outrageous really is the last page…here’s one you certainly will want to share with your baby on your lap….Let’s all say it together…
“Death Star ….This spaceship has a dangerous laser. BOOM!” 
I certainly get mass merchandising as a concept…but this one goes too far.
Posted by toyportfolio 
Stephanie Oppenheim on Toys 
