The cutest doll of the day!

February 16, 2010

Just wanted to share this face (complete with freckles!)….from Corolle!  More details to follow.


Barbie Video Girl: Barbie is the Video Camera

February 15, 2010

Barbie Video Girl

When they first brought us around the corner at the Mattel showroom to look at Barbie Video Camera, I looked around thinking perhaps we were being punked.  No, it’s real.  Barbie is a Video Camera.

Barbie’s video camera is in her chest.  Maybe this was inspired by Ironman?

Barbie Video Camera: Camera in her Chest

Now you don’t have to be a teenage boy to see the humor of this placement. While we had just been taken through all of Barbie’s careers-it seemed to be balanced by the location of this camera. While we tell men to look at a woman’s eyes, not her chest…here you really do want to look at the chest to get the best video.

Barbie has a LCD screen in her back and will plug into both PCs and MACs. I do think watching the world from Barbie’s point of view could be fun and kids will probably enjoy the $50 video camera interacting with their other dolls. I just wish I could have been a fly on the wall when they came up with this one and the Glitterizer.  It does almost seem as if it’s an episode of Seinfeld…where one of them would suggest an outrageous idea – and some unsuspecting executive would say “yes!!”


Strong Multi-Cultural Choices at Barbie

February 14, 2010

Barbie Basic

Happily there are more multi-cultural choices in the world of Barbie. I have a sense that the Barbie Basic line is more for adult collectors (all shown in a little black dress) than for kids…but there are a whole range of dolls available in this line. The dolls were part of a fun ebay auction when real designers came up with their own version’s of LBD for Barbie.

Here’s another grouping…

One of favorite collections from last year, So In Style Barbie,  is also continuing. Created by Mattel designer, Stacey McBride, these dolls celebrate our diversity by featuring dolls of color. You can see Ms. McBride talk about the series on this video. I love that she also made mentoring part of the line. The first sets all included a big doll and a little doll (big sister/little sister).  Bravo to Ms. McBride!  Below, some of this year’s new collection. I’ve been trying to interview Ms. McBride about the collection–I hope we get a chance to talk soon.

New So in Style Dolls from Mattel


Barbie Glitterizer…really.

February 14, 2010

Barbie Glitterizer

Now before we get carried away with all of Barbie’s professional aspirations, you have to take a look at this toy, it’s called the Barbie Glitterizer.  You place decals on your Barbie…they have a sticky surface that attracts the glitter. Place your Barbie in the chamber and glitterize.  Don’t you wonder what the aha moment was for this product…did someone dream of Barbie in a phone booth, she had just come from the craft store, there was an opened bag of glitter…there was a gust of wind.

In any case, this is one of the funniest Barbie activity kits ever. Watch the video.


My favorite toy…so far/ sing-a-majigs

February 14, 2010

Fisher-Price's Sing-a-majigs!

We saw the Sing-a-majigs at toy fair preview last month and we weren’t allowed to talk about them. It’s like being told what your best friend is getting for their birthday — and not being able to tell for weeks.  So we were really excited today to see them again.

I thought maybe we had romanticized them…yes, at this point you can say–it’s a toy, get over it. But hey, this is what we do for a living. So when a really fun and innovative toy comes along–we get excited.

I’m happy to report that these cute little dolls (that will retail for a reasonable $12.99 each) are just about the best thing going. They babble to each other, they sing together and perhaps most remarkably they harmonize!  AND they’re easy to make work.

Watch the video.


Hasbro’s Baby Alive Bouncin’ Baby

February 14, 2010

Take a look a one of the new novelty dolls for 2010. Watch our video.


A transforming Barbie Mermaid

February 10, 2010

Barbie in Mermaid Tale brings back some oldie but goodie technology…water temperature induced changes. 

When you dip her, things change color and appear.  The aspects changed by water: her hair, her toe nails and, wait for it…her belly body art.

Here, Barbie begins just as your ordinary Barbie around the pool–in her little hoodie cover up. Ever so short and Barbie-esque.  But here, as if on a makeover segment on the Today Show, we see that the hoodie is so much more than a hoodie. It transforms Barbie into a mermaid. No joke.

Take a look: