Today at the TODAY Show

November 23, 2009

Alex and Mr. Robot in the Today Show Green Room

My wonderful toy tester Alex and I arrived just as Susan Boyle was arriving.  We hurried in — ahead of her entourage.  I heard her — what a distinct voice!  We then went to the Green Room which was pretty crowded today.  Senator Chuck Schumer was there as was “That Girl” Marlo Thomas.  (Or as other people know her- Rachel Green’s mother on Friends.)   As I was getting hair and make-up done (the best folks on the planet!) , Susan Boyle was rehearsing.  Every time she sings, people just stop talking and listen.  It’s pretty incredible. I kept thinking where she was two years ago–and now all of this fame around the world.  She joked with the audience that was already there–she seems to be in the moment and enjoying herself.

My segment today was part of a whip–where they have several experts talk on the same subject.  One of the toys we had was the Mindflex Game which Alex demo’ed on air–no small feat when you have a room full of cameras, stage managers and oh yes, millions of people watching at home–but he did it!!  I was really so proud of him.  As we were leaving –Susan Boyle was about to sing.  I asked if he wanted to stay and listen—but he’s 11 — and he had no interest.  Not really her demographic!

Alex outside at the Today Show as Susan Boyle is getting ready to sing.


Zhu Zhu Hamsters and Toys R Us

November 21, 2009

If you’re a die-hard Black Friday shopper, know that Black Friday starts at TRU at midnight Thanksgiving night. The first 100 people on line will get a ticket to buy one Zhu Zhu Hamster.  As with any hot toy, the price gauging has begun-with prices set a ridiculously high levels on-line.

Stephanie Oppenheim on TODAY Show Monday morning

November 20, 2009

Be sure to tune in on Monday morning– I’ll be showing the FIVE hottest toys in toyland!  To see all of our reviews and ratings of this year’s top toys, visit

Black Friday- What will it bring in toyland?

November 20, 2007

The number one question business reporters are asking me this week–will people shop differently this holiday season? I don’t think it’s reasonable to imagine that we’re going to stop buying toys for our kids–but what will people buy? More European toys? More books and videos? On the one hand, fewer toy purchases would send a clear signal to toy retailers and toy makers that we’re serious about toy safety. But do you really want to be the parent that says to your child “we’re making a political statement darling”?