Pick of the Day: Schylling’s Color Roller

colorrollerWhen this push toy first came into the office this summer we were really thrilled. Finding fun toys that are right on target for toddlers is one of toughest tasks we have each year.  Much like the Blue Chip Corn Popper from Fisher-Price, the Color Roller doesn’t require batteries to make something happen. It makes a clicking noise when it’s pushed (one of our testers that lives in an apartment thought the noise was annoying after a while…so you do have judge your tolerance for “toy” noise). When you look at the roller part of the toy when it’s not in motion you can see many smaller cylinders of  blue, yellow, and red–but when you push the roller – amazingly the colors of the rainbow appear. High marks to this elegantly designed toy.

I recently took the Color Roller on the Today Show and one of the little sister that came to the green room with her big brother and sister loved pushing the toy. Always fun to see kids enjoy our picks–but here’s the thing I really loved. The older boys (5-7) started pushing the toy all over the place and then they started using the roller in their dramatic play. Not sure why boys (without making sweeping generalizations here) can find a way to turn almost any toy into combative accessories. Having grown up with two boys, having two sons of my own, and having observing so many kids over the years …there is a difference in the way they approach the play experience.

At $20, this is a really well-priced  choice  that encourages active play for toddlers who have tons of energy and will be pleased that they can make something happen.
For other top picks of the season for toddlers, visit toyportfolio.com.


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