One of the bright spots at toy fair this year was a new company called Sprig- started by a group of innovative toy industry veterans with a commitment to a green line. The first rollout so to speak is a line of vehicles designed for the preschool crowd. The smaller vehicles were a huge hit with our testers–they are chunky and easy to handle. The vehicles are made of a composite of recycled milk jugs, bottles and reclaimed pine sawdust. The faceless action figures have a very contemporary look to them. The coloration (they don’t add paint) is muted and looks related to the color palette of the Ugly Dolls collection. For more info visit toyportfolio.com and sprigwood.com.
Sprig Vehicles Deliver