This morning we officially begin our adventure through the Javits center looking for this year’s best toys. In the olden days, Javits was dominated by small and mid size companies. Finding the next “big” thing is always part of the fun of our job. Now the big guys are here as well so the dynamic and feel of attending Javits has changed. In the past we would also come with suitcases that we would fill up with press kits–now most companies either hand us a disk or a thumb drive. A good green trend. We’re going to start with Lego (celebrating its 50th year). More later.
Toy Fair Officially Begins