December 21, 2009

Toyportfolio.com's toy tester Jake after the Today Show
One of the pleasures of my job is getting to know families from all over the country. When we first started the toyportfolio we started with friends and family…but that quickly grew to families that we didn’t know–from all spots on the map…Alaska, California, Florida. Long before facebook, I feel like we developed a wonderful network of both moms and dads that I know only through emails. Over the course of our conversations, I quickly learn which families love games, hate puzzles, feel strongly about complicated instructions and dread noisy toys! I even went through the angst of the college admissions process with one mom as both of our oldest kids were applying to schools!
Really great testing families take the process seriously (while having fun of course). Last year we had a family leave New Jersey for Hong Kong…another to London. I miss these families and their wonderful feedback. When Joanne and I go through toy fair, we often will discuss the kids that have particular interests–knowing we found a product that will probably be perfect for them to take a look at.
Some of our testers also have joined me for segments on the Today Show. The Denny family has been doing this for several years–and they’re always up for some fun on the set–and do a great job passing time in the green room waiting and waiting…for the time to go up the stairs to studio 1A and play.
So it was with very mixed emotions that I learned that they were leaving the city — opting for more space in the suburbs. I totally get it–and now it means they will be able to help me with more outdoor toy testing, But I will miss seeing them!
Below is a picture of Betsy and her kids Jake and Josie…her older daughter Annie (a seasoned toyportfolio tester) insisted on going to school instead of being on the Today Show. As Betsy and her husband tried to convince her to change her mind…they laughed, realizing that their daughter had her priorities in order.

Denny Family outside of the Today Show
So happy trails to the Denny family…and a big thank you to all of our testers that provide such valuable feedback – and make our process unique and ultimately really valuable to other consumers looking for objective information about children’s products before they buy.
Happy Holidays!
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Today Show | Tagged: Today Show, toyportfolio.com, Toyportfolio.com toy testers |
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December 8, 2009
I was so sadden today when I heard the news that Bryant is being treated for lung cancer. When I started doing segments at the Today Show Bryant was the co-host. While he had a reputation for being tough, Bryant was nothing but warm and encouraging. I often did segments with him about children’s books–and he was always so amazingly well-prepared. If I dropped a message point that I had put in the notes for the segment, Bryant was always there to provide it. I remember one of the first segments I did included an Eyewitness book about the history of Greece. The lay out of the book was like a newspaper–he said something about “at least they had newspapers–I suppose there’s no videotape”…he was teasing me…but I was so nervous, I didn’t get it until I was onto the next book.
He is such a wonderful interviewer–he knows how to allow his guests to share their information without taking over. Our segments felt like conversations. I know it sounds silly, but after a segment when Bryant would say “nice job Steph” — it made my day! I wish him well as he goes through his treatments.
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Bryant Gumbel, Today Show, Uncategorized | Tagged: Bryant Gumbel, Today Show |
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December 1, 2009
In seasons past, ELMO is the toy we get all the calls for -someone in desperate need for the latest version of the original Tickle Me Elmo Doll. We have particular fondness for the original – Joanne brought Elmo on the TODAY Show – Bryant Gumbel loved it–and played with it for the entire show.
This season, ELMO is being completely ignored. A smaller, perhaps cuter critter has grabbed the imagination of children and media outlets everywhere -even though ELMO tells jokes this year as well as any Borscht Belt comedian. Oh and yes, he’s still throwing kisses…it could break your heart. Watch our video. 
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Best Plush Toys for Kids, Best Toys for Preschoolers, dolls, Elmo, Fisher-Price, gifts, hot toys, preschoolers, pretend play, Today Show, toy trends | Tagged: Bryant Gumbel, Cepia, Elmo, Elmo moves over for Zhu Zhu, Fisher-Price, hot toys, Joanne Oppenheim, Today Show, toyportfolio.com, Zhu Zhu Hamsters |
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November 30, 2009

Disney's Princess Tiana
Last week I talked about this doll as one of the top five hottest toys in toyland on the TODAY Show. But because I only had two minutes to discuss five toys, I didn’t have time to demonstrate why this particular Princess Doll is so much fun. Watch our toyportfolio.com video and you’ll see the interactive/light up features of this talking doll.
Right after my segment, I got an email from Disney–reminding me that there were less expensive Princess Tiana dolls…so true. You can get your Princess fix for under $16. The Just One Kiss doll retails for $24.99–and I already see lots of price gauging. There are plainer Princess Dolls–but we have not personally seen or tested them–I do see some complaints on line about the quality of the least expensive version–but we can’t confirm. We’re thrilled that Disney is featuring the first African-American Princess. If you’d also like a book, we’d recommend Princess and the Royal Ball by Natasha A. Tarpley/illustrated by James Finch)–a full review is on our site.
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Best Toys for Preschoolers, Best Toys for School Aged Kids, dolls, gifts, Mattel, Oppenheim Toy Portfolio Award Winners, pretend play, Today Show, toy trends | Tagged: Disney, Hot dolls, hot toys, James Finch, Mattel, Multi-cultural dolls, Natasha A. Tarpley, pretend play, Princess & the Frog: Princess Tiana Just One Kiss Doll, Princess and the Royal Ball, Stephanie Oppenheim, Today Show, toyportfolio.com |
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November 24, 2009
Here’s the link for the video from this morning’s segment on the Hottest Toys in Toyland.
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hot toys, Today Show | Tagged: hot toys, Stephanie Oppenheim, Today Show, toyportfolio.com |
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November 23, 2009

Mr. Robot outside Today Show studio
The city is already full of tourists for the holidays! Mr. Robot made his way through the crowds as he got ready for set up.
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Uncategorized | Tagged: Mr. Robot, Today Show, toyportfolio.com |
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November 22, 2009
What are the hottest toys of the season? Tune in tomorrow …. I’ll announce them on the TODAY Show in the 8 o’clock hour.
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hot toys, Today Show, toy trends, toys | Tagged: hot toys, Stephanie Oppenheim, Today Show, toyportfolio.com |
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November 20, 2009
Be sure to tune in on Monday morning– I’ll be showing the FIVE hottest toys in toyland! To see all of our reviews and ratings of this year’s top toys, visit www.toyportfolio.com.
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black friday, hot toys, Today Show, toy trends, toys | Tagged: hot toys, Stephanie Oppenheim, Today Show, toyportfolio.com |
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October 13, 2009

The whole gang during the segment
I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”
The kids had a long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement. The kids were all in what I call that “cupcake” stage where they are just full of pure joy. (At least at that moment!)
Once we got to the set, I was happy. The kids and their parents were engaged with all the toys we had selected. (You can hear them throughout!) Doing segments with Natalie is also fun because she’s in the middle of this zone with her two sons…so she gets it.
This is a picture of Matthew (4 months old)…enjoying hanging out on the Infantino Twist & Fold mat. 
And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim
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Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, building toys, classic toys, Construction Toys for Kids, dolls, Fisher-Price, gifts, Green toys, Hasbro, hot toys, International Playthings, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Playskool, pretend play, Retro Toys, Today Show, toy safety, toy trends, toys, Uncategorized | Tagged: active play, Best Toys for Babies, Best Toys for Toddlers, Green toys, hot toys, Infantino, Natalie Morales, Oppenheim Toy Portfolio Platinum Awards, Stephanie Oppenheim, Today Show, toy safety, toy trends, toyportfolio.com |
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October 12, 2009
Tomorrow I’ll be talking about some of our award winning picks for babies and toddlers. Looking forward to sharing some of the really great products for these age groups. We’ll be there with eight babies/toddlers! Should be lively!! The award winners are all featured on our Platinum List for this holiday season on our website, www.toyportfolio.com
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active play, Best Music Toys for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, dolls, Gender Free Toys, Today Show | Tagged: Best Toys for Babies, Best Toys for Toddlers, Stephanie Oppenheim, Today Show |
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