When I told my 23 year old niece that American Girl was “retiring” Samantha (and her best friend Nellie)–she gasped. Before I started the Toy Portfolio with her grandmother, I remember the holiday season when she got her Samantha doll. It was a huge deal. My contribution was a matching nightgown for my niece (that cost more than most things I bought for myself!). I couldn’t believe the excitement that this doll and catalog generated with kids (and many of their mothers). I wasn’t much of a doll person myself so the whole experience was new to me. Of course after years now of reviewing the American Girl line I get the whole appeal. The attention to detail and the quality of both the dolls and the books were, and remain, unmatched in the industry.
I’ll miss Samantha…I wonder if she’ll be like the Disney DVD’s that come out of the vault from time to time?
Samantha now becomes an official generational marker–young women like my niece now share a part of Americana unique to their generation. American Girl is suggesting that girls (and women) can share their Samantha memories at americangirl.com/stories.