November 23, 2009

Alex and Mr. Robot in the Today Show Green Room
My wonderful toy tester Alex and I arrived just as Susan Boyle was arriving. We hurried in — ahead of her entourage. I heard her — what a distinct voice! We then went to the Green Room which was pretty crowded today. Senator Chuck Schumer was there as was “That Girl” Marlo Thomas. (Or as other people know her- Rachel Green’s mother on Friends.) As I was getting hair and make-up done (the best folks on the planet!) , Susan Boyle was rehearsing. Every time she sings, people just stop talking and listen. It’s pretty incredible. I kept thinking where she was two years ago–and now all of this fame around the world. She joked with the audience that was already there–she seems to be in the moment and enjoying herself.
My segment today was part of a whip–where they have several experts talk on the same subject. One of the toys we had was the Mindflex Game which Alex demo’ed on air–no small feat when you have a room full of cameras, stage managers and oh yes, millions of people watching at home–but he did it!! I was really so proud of him. As we were leaving –Susan Boyle was about to sing. I asked if he wanted to stay and listen—but he’s 11 — and he had no interest. Not really her demographic!

Alex outside at the Today Show as Susan Boyle is getting ready to sing.
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black friday, hot toys, Today Show, Uncategorized | Tagged: Al Roker, hot toys, Marlo Thomas, MindFlex Game, Senator Chuck Schumer, Susan Boyle, toyportfolio.com |
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November 22, 2009
What are the hottest toys of the season? Tune in tomorrow …. I’ll announce them on the TODAY Show in the 8 o’clock hour.
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hot toys, Today Show, toy trends, toys | Tagged: hot toys, Stephanie Oppenheim, Today Show, toyportfolio.com |
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November 21, 2009

Zhu Zhu Hamster Pets from Cepia
The Zhu Zhu Hamsters have scurried their way into first position as the “hot-completely sold out” toy of the season. Today’s article by Stephanie Rosenbloom in The New York Times will certainly help fan the craze. It’s been quite a while since we’ve had a hot toy. The toy industry has been battered the last few years by serious issues about toy safety and a shrinking audience as kids leave toyland earlier and earlier. And even though the little creatures are not from one of the major toy companies (they are produced by Cepia LLC), everyone in the toy biz should be pretty happy. These little guys can drive parents into the toy stores–and if you can’t find a Zhu Zhu–you’re bound to buy some other toys. The media is also happy to have a light story to report on – rather than announcing rolling toy recalls.
We did not receive our required safety verification from the manufacturer Cepia on these little critters so we can not give them an official Oppenheim Toy Portfolio award –but given all the hype we thought we should give them an unofficial review.
This is what you need to know:
they are pretty cute
they make a variety of sounds (including mooing like a cow and crowing like a rooster)
they don’t cost a fortune (retail ranges from $7.99 to $9.99)
they are easy to activate -by touching them on top
they have wheels that go back and forth (which can hurt if you put your finger right next to them)
watch out for long hair getting caught in the wheels
they do not require feeding
unlike many virtual creatures of late, they won’t die if you don’t take care of them
there is no cage to clean
unlike the real thing, they also won’t eat their young!
Two toyportfolio.com videos of the Zhu Zhu Creatures
Zhu Zhu Hamster Pets Gives Our Mr. Robot a Ride

Zhu Zhu Hamsters and our mascot, Mr. Robot
Zhu Zhu Hamster Pets: The aerial view
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Action Figures, Best Plush Toys for Kids, hot toys, toy trends, toys, Uncategorized | Tagged: Cepia, hot toys, toyportfolio.com, Ugly Doll, Zhu Zhu Hamsters Pets |
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November 20, 2009
Be sure to tune in on Monday morning– I’ll be showing the FIVE hottest toys in toyland! To see all of our reviews and ratings of this year’s top toys, visit www.toyportfolio.com.
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black friday, hot toys, Today Show, toy trends, toys | Tagged: hot toys, Stephanie Oppenheim, Today Show, toyportfolio.com |
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November 17, 2009
Green toys used to mean a recycling truck here or there…or a paper maker, but now there are many toys that are either manufactured with a green mandate or promote a positive green message to kids. The biggest trend are dolls made from organic materials–not all created equal in our book. Green shouldn’t have to mean scratchy or boring in design or color. Happily we received many that found the right blend of green and whimsy! The other big category — trucks…many made of recycled materials – were a real draw to our testers. Then there are the throw back toys–my personal favorite, the wind-up FM Radio.
Here’s the list of our Top Green Toys for 2009. Complete reviews on our our site, www.toyportfolio.com. Click on the toy name to read our rating/review.
Trucks
Eco Trucks (Sprig Toys) 
Dump Truck (Green Toys)
Playmobil Recycling Truck (Playmobil)
PushAlong Hybrid Car (ImagiPLAY)
Building Toys
Plan Toys Build ‘n Spin (Plan Toys)
Citiblocs (Citiblocs)
Dolls and Dollhouse
blabla Dolls (blablakids)
Organic Joobles (Fair Indigo)
Earth Mates (Mary Meyer)
Plan Toys Green Dollhouse (Plan Toys)
Other Green Toys of Interest
Crayola Crayon Maker (Crayola)
Elia Mini Chair (eliafun.com)
Ecotronics Radio (International Playthings)
Ecotronics Mr. Robot Head (International Playthings) 
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Best Toys for Babies, Best Toys for Infants, Best Toys for Preschoolers, Best Toys for School Aged Kids, Best Toys for Toddlers, Best Toys for Tweens, building toys, classic toys, Construction Toys for Kids, Crayola, dolls, Green toys, hot toys, International Playthings, Oppenheim Toy Portfolio Award Winners, Play Time, Playmobil, preschoolers, pretend play, Retro Toys, toy trends, toys, Uncategorized, Vehicles | Tagged: Best Green Toys for Babies, Best Green toys for Kids, blabla Dolls, blablakids, Citiblocs, Crayola, Crayola Crayon Maker, Dump Truck, Earth Mates, Eco-Trucks, Econtronic Mr. Robot Head, Ecotronics Radio, Elia Mini Chair, Eliafun.com, Fair Indigo, Green toys, ImagiPLAY, International Playthings, mary meyer, organic Joobles, Plan Toys, Plan Toys Build n Spin, Plan Toys Green Dollhouse, Playmobil Recycling Truck, PushAlong Hybrid Car, Sprig Toys, toyportfolio.com, toyportfolio.com's Top Green Toys of 2009 |
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November 5, 2009
Construction toys should be part of every* child’s toy experience. You’ll find that kids develop preferences to building materials–go with it. Our advice is always to start with smaller sets –building your child’s confidence about what they can do rather than frustrating them with a bigger set.
Here are five of our favorites. Click on the toy name to read our full review from www.toyportfolio.com
Lego Star Wars Collection Lego Systems
Plan Toys Build n Spin (Plan Toys)
Wedgits Pink & Purple Activity Tote (ImagAbility)
Lego Racers (Lego Systems)
Citiblocs (Citiblocs)
*Here’s my daily plug about bringing home building sets to girls…it’s important for their math skills down the road. We want them to excel in math and engineering…it starts with building with construction toys.
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Best Toys for School Aged Kids, classic toys, Construction Toys for Kids, gifts, Green toys, hot toys, Lego, Retro Toys, toys, Uncategorized, Wooden Toys | Tagged: Best Building Sets for Kids, Best Construction Toys for Kids, Citiblocs, Hot Holiday Gifts, ImagAbility, Lego Star Wars Collection, Parenting, Plan Toys, Plan Toys Build n Spin, toyportfolio.com, Wedgits Pink & Purple Activty Tote |
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November 2, 2009
Finding toys for toddlers can be super challenging! They’ve outgrown their baby toys–but not quite ready yet for more complex toys geared to preschoolers. The toys need to match their new found mobility and desire to do things again and again!
Here are just five of my favorites:
Little People Load ‘n Go Wagon (Fisher-Price)
Step 2 Basic Rhythms Piano (Step 2)
Playskool Clipo Creativity Table (Playskool)
Schylling Color Roller (Schylling)
Rollipop Toddler Starter and Advanced Sets (Edushape)
The full reviews are on our site, www.toyportfolio.com.
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active play, Best Music Toys for Kids, Best Toys for Toddlers, classic toys, Fisher-Price, Gender Free Toys, gifts, Hasbro, hot toys, Oppenheim Toy Portfolio Award Winners, Playskool, toy safety, toy trends | Tagged: Basic Rhythms Piano, Best Toys for Toddlers, Clippo, Edushape, Fisher-Price, Little People Load 'n Go Wagon, Oppenheim Toy Portfolio Award Winners, Playskool, Rollipop, Schylling, Schylling Color Roller, Step 2, toyportfolio.com |
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October 27, 2009

Sassy Crib & Floor Mirror
With budgets tight, it’s important to bring home things that really count – and there is no reason to break the bank! Here are some of our top picks for 2009 — all under $20. Read the full reviews on our site.
Sassy Crib & Floor Mirror (Sassy)
Infantino Wall Mounted Mobile Mirror (Step 2)
Stack ‘n Surprise Blocks Blockity-Pop Caterpillar (Fisher-Price)
Baby Deglingos Dog, Rabbit, Hedgehog or Cow (All New Materials)
Satin Ears Bear Security Cozy (North American Bear Co.)
Infantino Spiral Spin Top (Step 2)
Kids Preferred Nutbrown Hare or Peter Rabbit Hand Puppet (Kids Preferred)
Bright Starts Bees & Blooms Balls (Kids II)
Earlyears Zippy Zoomer (International Playthings)
Leapfrog Counting Candles (Leapfrog)
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active play, Best Plush Toys for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, gifts, hot toys, International Playthings, Leapfrog, Oppenheim Toy Portfolio Award Winners | Tagged: All New Materials, Best Toys for Toddlers, Fisher-Price, International Playthings, Kids II, Kids Preferred, Leapfrog, North American Bear Co., Oppenheim Toy Portfolio, Oppenheim Toy Portfolio Platinum Awards, Sassy, Top Ten Toys for Babies and Toddlers Under $20, toy trends, toyportfolio.com |
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October 13, 2009
There was a snafu with delivery on this product for the Today Show today–so they didn’t make it on the set, but this is a lovely set of fabric balls (that have different textures and sounds) from KidsII. We usually don’t go for such gender specific toys–but this is right on target for older babies and toddlers. Read our full review.
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active play, Best Toys for Babies, Best Toys for Infants, Best Toys for Kids with Special Needs, Best Toys for Toddlers, Gender Specific Toys, gifts, hot toys, Oppenheim Toy Portfolio Award Winners, toy safety, toy trends, toys, Toys for Kids with Special Needs | Tagged: Best Toys for, Best Toys for Babies, Bright Starts Bees & Blooms Balls, Kids II, Oppenheim Toy Portfolio Platinum Awards, toyportfolio.com |
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