November 5, 2009
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Best Toys for School Aged Kids, Construction Toys for Kids, Green toys, Lego, Retro Toys, Wooden Toys, classic toys, gifts, hot toys, toys | Tagged: Best Building Sets for Kids, Best Construction Toys for Kids, Citiblocs, Hot Holiday Gifts, ImagAbility, Lego Star Wars Collection, Parenting, Plan Toys, Plan Toys Build n Spin, toyportfolio.com, Wedgits Pink & Purple Activty Tote |
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November 2, 2009
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Best Music Toys for Kids, Best Toys for Toddlers, Fisher-Price, Gender Free Toys, Hasbro, Oppenheim Toy Portfolio Award Winners, Playskool, active play, classic toys, gifts, hot toys, toy safety, toy trends | Tagged: Basic Rhythms Piano, Best Toys for Toddlers, Clippo, Edushape, Fisher-Price, Little People Load 'n Go Wagon, Oppenheim Toy Portfolio Award Winners, Playskool, Rollipop, Schylling, Schylling Color Roller, Step 2, toyportfolio.com |
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October 27, 2009
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Best Plush Toys for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, International Playthings, Leapfrog, Oppenheim Toy Portfolio Award Winners, active play, gifts, hot toys | Tagged: toy trends, Leapfrog, Fisher-Price, Oppenheim Toy Portfolio, toyportfolio.com, International Playthings, Oppenheim Toy Portfolio Platinum Awards, Best Toys for Toddlers, Kids Preferred, Sassy, Kids II, Top Ten Toys for Babies and Toddlers Under $20, North American Bear Co., All New Materials |
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October 13, 2009
There was a snafu with delivery on this product for the Today Show today–so they didn’t make it on the set, but this is a lovely set of fabric balls (that have different textures and sounds) from KidsII. We usually don’t go for such gender specific toys–but this is right on target for older babies and toddlers. Read our full review.
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Best Toys for Babies, Best Toys for Infants, Best Toys for Kids with Special Needs, Best Toys for Toddlers, Gender Specific Toys, Oppenheim Toy Portfolio Award Winners, Toys for Kids with Special Needs, active play, gifts, hot toys, toy safety, toy trends, toys | Tagged: toyportfolio.com, Oppenheim Toy Portfolio Platinum Awards, Best Toys for Babies, Kids II, Bright Starts Bees & Blooms Balls, Best Toys for |
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October 13, 2009

The whole gang during the segment
I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”
The kids had a long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement. The kids were all in what I call that “cupcake” stage where they are just full of pure joy. (At least at that moment!)
Once we got to the set, I was happy. The kids and their parents were engaged with all the toys we had selected. (You can hear them throughout!) Doing segments with Natalie is also fun because she’s in the middle of this zone with her two sons…so she gets it.
This is a picture of Matthew (4 months old)…enjoying hanging out on the Infantino Twist & Fold mat. 
And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim
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Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, Construction Toys for Kids, Fisher-Price, Green toys, Hasbro, International Playthings, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Playskool, Retro Toys, Today Show, building toys, classic toys, dolls, gifts, hot toys, pretend play, toy safety, toy trends, toys | Tagged: active play, Best Toys for Babies, Best Toys for Toddlers, Green toys, hot toys, Infantino, Natalie Morales, Oppenheim Toy Portfolio Platinum Awards, Stephanie Oppenheim, Today Show, toy safety, toy trends, toyportfolio.com |
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October 8, 2009
The Lego Star Wars collection was hot with our builders this year. What’s nice about the line is that there is something for everyone in terms of building level and budget. Remember if you have a new builder, resist the temptation to buy the BIG set. Start small. LEGO has gotten really much better about making the big kits more manageable — each “build” comes in its own bag..pre-sorted. Now for many of us, that may seem pretty wimpy –but it does make things much easier!
Read our reviews.We gave the whole collection an Oppenheim Toy Portfolio Platinum Award.
One of our advanced builders just put together the more elaborate (and very cool) Tantive IV. Comes with 1408 pieces. At $149.99, this is a big ticket item for sure–and to their credit, the box is marked for ages 14 & up.

LEGO Tantive IV
I’m waiting for one of our LEGO builders to ask for the Death Star ($399.99)…with 3803 pieces. May the force be with you when you try building this one!

Lego Death Star
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Construction Toys for Kids, Lego, hot toys, toy trends | Tagged: Star Wars, www.toyportfolio.com, Lego Star Wars, Star Wars Death Star, Star Wars Tantive IV, Best Construction Toys for Kids |
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October 8, 2009
Even though most of us haven’t even contemplated buying our Halloween candy yet (ok, I’ve contemplated but I haven’t bought any yet), the major box retailers want you to think holiday toy shopping TODAY! Walmart has expanded its offer of toys for $10 to 100 items…KB Toys saw that and raised it to 200, and Target is trying to match prices. There’s free shipping to be had…and if you’re really sharp, you can find certain Barbie dolls for as little as $5.
So what’s a toy consumer to think?
1. Toy prices are getting a much needed adjustment. All of that toy safety testing costs a lot –and if you’ve bought a toy recently you’ll know that the added expense has been passed on to consumers. While we don’t rate toys based on price, we have had sticker shock here as we’ve watched the prices just continue to climb for the past two years. So from this point of view toy wars are good, very good.
2. Less Inventory. If there’s something your child wants for the holidays, buy it early. Tight inventories is another way retailers have protected themselves this year.
3. Shrinkage…
One of the trends we’ve watched this season is shrinkage…which always makes me thing of Seinfeld’s infamous shrinkage episode with George in the Hamptons.
Toy makers are making many of the same type of toys they used to…but smaller…much smaller…and much less expensive.
For example, last year we featured Playskool’s $300 Kota My Triceratops Dinosaur. This high tech dino-wonder was big enough for your child to sit on! 
This year, the same manufacturer is offering Kota & Pals Stompers – Triceratops.
He walks on my desk. Watch the video. He’s very cute and he actually walks (something the big guy can’t do)…but still, this is what the price wars mean.
So does this mean you should buy only $10 toys this holiday season?
There are in fact lots of toys for $10 and under that are really great. We have many award winners that fit the bill, but buying lots of “stuff” seems like a mistake in the long run. Keep in mind that 60% of our toy dollars are spent this time of year…so bringing home toys that will have lasting play value makes more sense in terms of having toys your kids will play with after the holidays are over.
Open-ended toys and supplies are a better bet. I love novelty toys as much as the next guy…and there are some on our list this year. The holidays are about making dreams come true, but if you’re looking to make your dollar stretch…buying more open-ended toys is the way to go. Art supplies, games (that are played again and again), blocks, pretend props (toy kitchens, dollhouses), and toys for active play (ride-ons, sporting equipment)…all will be enjoyed for a long time and played with differently as your child grows.
Pool your resources. If there’s a toy that your child really wants that costs a little more, have your family chip in. Much more fun to get the present you wanted, then lots of little token gifts from aunts and uncles.
The olden days. There was a time when we didn’t go to the toy store with a shopping cart. We got fewer toys…not necessarily a bad thing.
Get Your Screwdriver Ready. One way to keep prices down…toy makers leave more for parents to do. Many toys don’t even come with the pre-drilled holes. If you’re handy with a power drill/screwdriver, you’ll be fine. If you’re not, we warned you.
Make it count. We started the toyportfolio with the tag..we test all the toys so that “you don’t waste your money or your child’s time.” So no matter what your budget, we’ve tried to take the mystery of finding a great toy. So take a look at our Platinum List!
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Barbie, Best Games for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for School Aged Kids, Best Toys for Toddlers, Classic Games for Kids, Construction Toys for Kids, Elmo, High Tech toys, Oppenheim Toy Portfolio Award Winners, Outdoor toys, Playskool, Recession Proof Toys, active play, building toys, dolls, gifts, hot toys, preschoolers, pretend play, toy trends | Tagged: George Costanza Shrinkage Factor, KB Toys, KOTA, Oppenheim Toy Portfolio Platinum Awards, Playskool, Seinfeld, Target, toy price wars, Toy Wars, toyportfolio.com, Toys Under $10, Walmart |
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September 24, 2009
If you’re looking for a game that will be fun to play with your older baby (8 months) and younger toddler…bring home the new Stack’ n Surprise Count ‘n Build Snail Pail. It’s just right for fill and spill games. In the beginning you’ll be doing most of the stacking…but filling is a great deal of fun for sitting up babies. The pieces are just the right size…and the clear container makes is fun to see where they go! For a full review, visit www.toyportfolio.com. This set won an Oppenheim Toy Portfolio Platinum Award.
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Best Toys for Infants, Best Toys for Toddlers, Fisher-Price, Gender Free Toys, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Today Show, gifts, hot toys, safety for kids | Tagged: Fisher-Price, Mattel, www.toyportfolio.com, Best Toys for Babies and Toddlers, Fill and Spill Games, Oppenheim Toy Portfolio Platinum Award winner |
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September 21, 2009
By this time in the toy season, we’re pretty jaded. We’ve seen just about every new toy coming out for this holiday season. So when we say this is the most amazing toy of the year…we really mean it! At $14.99, this is just a magical play experience! The toy’s official name is Doodle-Track Car from Day Dream Toys. For a full review visit, www.toyportfolio.com.

Doodle-Track Car
Here’s what you do…you draw a line with a washable marker and then turn on the little car, put it on the paper with the drawn line–and it will follow the line…really….Each car comes with a little track and a marker, but we took big white paper and made our own track. You can also download customized tracks on their website www.doodletrackcar.com.
Watch our video.
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High Tech toys, Vehicles, Wheel Toys, gifts, hot toys, preschoolers, pretend play, remote control cars, science toys, toy trends, toys | Tagged: Oppenheim Toy Portfolio Platinum Awards, toy trends |
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September 18, 2009
Talking Truck dances with Roaring T-Rex….watch the video.
So after I got done video taping these guys, I went back to work in the other room. But it turns out they didn’t need me to keep going…here are two photos taking about 20 minutes apart…they are quite able to entertain themselves…and move about! In the second photo it looks like Monty is leading a Congo line!


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Best Toys for School Aged Kids, Hasbro, High Tech toys, Mattel, Playskool, active play, hot toys, preschoolers, pretend play, toys | Tagged: active play, Congo Line, Dancing Toys, High Tech toys, Matchbox Rocky the Talking Truck, Mattel, Monty the T-Rex, Playskool, Preschool, Stephanie Oppenheim, toyportfolio.com |
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