November 2, 2009
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Best Music Toys for Kids, Best Toys for Toddlers, Fisher-Price, Gender Free Toys, Hasbro, Oppenheim Toy Portfolio Award Winners, Playskool, active play, classic toys, gifts, hot toys, toy safety, toy trends | Tagged: Basic Rhythms Piano, Best Toys for Toddlers, Clippo, Edushape, Fisher-Price, Little People Load 'n Go Wagon, Oppenheim Toy Portfolio Award Winners, Playskool, Rollipop, Schylling, Schylling Color Roller, Step 2, toyportfolio.com |
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October 13, 2009

The whole gang during the segment
I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”
The kids had a long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement. The kids were all in what I call that “cupcake” stage where they are just full of pure joy. (At least at that moment!)
Once we got to the set, I was happy. The kids and their parents were engaged with all the toys we had selected. (You can hear them throughout!) Doing segments with Natalie is also fun because she’s in the middle of this zone with her two sons…so she gets it.
This is a picture of Matthew (4 months old)…enjoying hanging out on the Infantino Twist & Fold mat. 
And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim
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Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, Construction Toys for Kids, Fisher-Price, Green toys, Hasbro, International Playthings, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Playskool, Retro Toys, Today Show, building toys, classic toys, dolls, gifts, hot toys, pretend play, toy safety, toy trends, toys | Tagged: active play, Best Toys for Babies, Best Toys for Toddlers, Green toys, hot toys, Infantino, Natalie Morales, Oppenheim Toy Portfolio Platinum Awards, Stephanie Oppenheim, Today Show, toy safety, toy trends, toyportfolio.com |
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September 24, 2009
If you’re looking for a game that will be fun to play with your older baby (8 months) and younger toddler…bring home the new Stack’ n Surprise Count ‘n Build Snail Pail. It’s just right for fill and spill games. In the beginning you’ll be doing most of the stacking…but filling is a great deal of fun for sitting up babies. The pieces are just the right size…and the clear container makes is fun to see where they go! For a full review, visit www.toyportfolio.com. This set won an Oppenheim Toy Portfolio Platinum Award.
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Best Toys for Infants, Best Toys for Toddlers, Fisher-Price, Gender Free Toys, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Today Show, gifts, hot toys, safety for kids | Tagged: Best Toys for Babies and Toddlers, Fill and Spill Games, Fisher-Price, Mattel, Oppenheim Toy Portfolio Platinum Award winner, www.toyportfolio.com |
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September 16, 2009
The new Dora the Explorer Dance Around Dora (from Fisher-Price) dances, twirls, dances on her toes and sings. She even encourages kids to dance with her–also fun. I’m usually not a huge fan of Dora dolls…a bit too plastic for us–but she’s such a huge hit with the preschool crowd, we always take a look. When Dora goes up on her toes–her body expands underneath. Now part of my job is to stick my finger where most kids might…so as her body returned to its original size, I put my finger in the space and sure enough, she pinched me! Not horribly–but something to be aware of. Watch the video.
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Fisher-Price, High Tech toys, dolls, hot toys, preschoolers, pretend play, toys | Tagged: toy trends, Fisher-Price, toyportfolio.com, hot toys, High Tech toys, Mattel, Dora the Explorer, Nickelodeon, Nick Jr., Dance Around Dora Doll |
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September 16, 2009
Kai-lan’s heart literally changes color with her different emotions. She’s like one big mood ring! Watch the video.
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Fisher-Price, dolls, hot toys, preschoolers, pretend play, toys | Tagged: Fisher-Price, Kai-Lan, Nick Jr., High Tech Dolls, Mood Changing Dolls |
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September 13, 2009
Hasbro’s Fur Real Friends Biscuit My Lovin Pup is one of our favorite toys from last toy season. He’s still hanging out with us in the office and is always a favorite for our visiting toy testers (young and old). So we decided to introduce him to Playskool’s new Monty T-Rex. I was alittle worried about Monty–thinking his roar would be over the top scary for our testers. So we sent him to the same family that tested Fisher-Price’s Spike the Ultra Dinosaur. As you may recall, our five and three year old testers made Spike their house pet…and now they report that Monty has become the spouse of last year’s dino (they have renamed him Lizzy). They actually LOVE that Monty will roar back at them. They also report that Monty is easier to make work than Spike. (Spike is controlled with a remote control–Monty works by touching one of his touch points to activate walking, roaring, chomping, etc.) So you’ll have to decide if this type of safe scare is right on target for your child–or whether this toy will end up at the back of some closet. Watch the video.
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Fisher-Price, Hasbro, High Tech toys, Mattel, Playskool, active play, hot toys, toy trends, toys |
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September 10, 2009
I’m really happy to report that Mattel has fully complied with our requirement that all toys considered for our awards be verified by a third party, independent lab. While we did not ask for everything, they do have a very long list of award winners between the Mattel and Fisher-Price lines.
As you know our safety requirements go beyond the current government regulations. While we do not independent test the toys, we do require companies to verify that the products meet our standards and that they are tested in an independent lab. There was some concern last week about the Mattel/ Fisher-Price toys that we wanted to review given the news that Mattel had been exempted by the government to use third party labs. We are delighted that they provided us with verification forms for the products we requested.
We will post our new lists and our brand new website on September 15th. I’ll be on the Today Show that morning to share some of our top picks in the educational toy category.
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Fisher-Price, toy safety, toys |
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March 20, 2009
Who has aged better? Both turn 50 this year! (Looks like someone has kept up with doing her crunches.)
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Barbie, Fisher-Price, Mattel, dolls, toys | Tagged: 50th Anniversaries, Barbie, Fisher-Price, Little People, Mattel, toyportfolio.com, toys |
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March 19, 2009
The reveal of the new tween Dora the Explorer was going to be a pre-holiday event-much like the way the company rolls out Elmo every year. Alas–the silhouette release in February caused alot of upset. Parents were concerned that the beloved character was growing up too fast. So what’s a company to do? Release the photo and assure parents that the Dora brand has not taken a terrible turn. While the “great” reveal has been done prematurely, I’m sure the folks at Mattel are thrilled with the extensive coverage and general positive response to the new Dora. Taking a page from the American Girl (also owned by Mattel)- the new Dora celebrates being a girl. Her story line focuses on solving mysteries with her multi-ethnic group of girl friends. While we haven’t seen the games yet–it seems they have steered clear of boys and shopping at the mall. Although there is a fashion component (even a ecologically aware tween needs to look cool). We look forward to seeing the on-line component to the new Dora. Stay tuned.
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Fisher-Price, Mattel, dolls, pretend play, toy safety, toys | Tagged: American Girl, dolls, Dora the Explorer, Elmo, Mattel, toy trends, Tween Dora |
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