November 17, 2009
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Best Toys for Babies, Best Toys for Infants, Best Toys for Preschoolers, Best Toys for School Aged Kids, Best Toys for Toddlers, Best Toys for Tweens, Construction Toys for Kids, Crayola, Green toys, International Playthings, Oppenheim Toy Portfolio Award Winners, Play Time, Playmobil, Retro Toys, Vehicles, building toys, classic toys, dolls, hot toys, preschoolers, pretend play, toy trends, toys | Tagged: Best Green Toys for Babies, Best Green toys for Kids, blabla Dolls, blablakids, Citiblocs, Crayola, Crayola Crayon Maker, Dump Truck, Earth Mates, Eco-Trucks, Econtronic Mr. Robot Head, Ecotronics Radio, Elia Mini Chair, Eliafun.com, Fair Indigo, Green toys, ImagiPLAY, International Playthings, mary meyer, organic Joobles, Plan Toys, Plan Toys Build n Spin, Plan Toys Green Dollhouse, Playmobil Recycling Truck, PushAlong Hybrid Car, Sprig Toys, toyportfolio.com, toyportfolio.com's Top Green Toys of 2009 |
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October 14, 2009
Fun story circulating today about whether shoe designer Christian Louboutin really suggested that Barbie has cankles.
Here’s a shot of Three Musketeer Barbie…one without her fabulous purple boots and one with the boots (because I love them). I’m still waiting for my legs to grow to these lengths…but I don’t see an issue with her ankles.


In fact, looking at the length of her thighs they look more like Picasso’s bathers….elongated, no basis in reality. Although I can’t even imagine what Christian Louboutin would say about the extra pounds on these women!

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Barbie, dolls | Tagged: Barbie, Body Images and Girls, Cankles, Christian Louboutin, dolls, Picasso, Three Musketeer Barbie |
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October 13, 2009

The whole gang during the segment
I actually love doing segments with lots of kids. I think it adds to the energy of the piece – but I do have to say last night I had this momentary thought “eight babies!, really?!…what were you thinking!”
The kids had a long wait until it was time to go into the studio–and one thing I’ve learned over the years, never show kids toys long before they go on air – especially when you’re talking about babies and toddlers. To expect them to be engaged with toys for more than 10 minutes in any given setting, just isn’t reasonable in real life, much less in a tv studio with so many people, lights and cameras around. So we had some other related toys for them to play with in their separate “green room”…but at a certain point, they all started moving about the lower concourse — to say this particular group of kids were cute, is an understatement. The kids were all in what I call that “cupcake” stage where they are just full of pure joy. (At least at that moment!)
Once we got to the set, I was happy. The kids and their parents were engaged with all the toys we had selected. (You can hear them throughout!) Doing segments with Natalie is also fun because she’s in the middle of this zone with her two sons…so she gets it.
This is a picture of Matthew (4 months old)…enjoying hanging out on the Infantino Twist & Fold mat. 
And here’s a pic with Natalie after the segment is over….To watch the segment, click here.

Natalie Morales and Stephanie Oppenheim
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Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, Construction Toys for Kids, Fisher-Price, Green toys, Hasbro, International Playthings, Mattel, Oppenheim Toy Portfolio Award Winners, Play Time, Playskool, Retro Toys, Today Show, building toys, classic toys, dolls, gifts, hot toys, pretend play, toy safety, toy trends, toys | Tagged: active play, Best Toys for Babies, Best Toys for Toddlers, Green toys, hot toys, Infantino, Natalie Morales, Oppenheim Toy Portfolio Platinum Awards, Stephanie Oppenheim, Today Show, toy safety, toy trends, toyportfolio.com |
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October 12, 2009
Tomorrow I’ll be talking about some of our award winning picks for babies and toddlers. Looking forward to sharing some of the really great products for these age groups. We’ll be there with eight babies/toddlers! Should be lively!! The award winners are all featured on our Platinum List for this holiday season on our website, www.toyportfolio.com
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Best Music Toys for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for Toddlers, Gender Free Toys, Today Show, active play, dolls | Tagged: Best Toys for Babies, Best Toys for Toddlers, Stephanie Oppenheim, Today Show |
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October 8, 2009
Even though most of us haven’t even contemplated buying our Halloween candy yet (ok, I’ve contemplated but I haven’t bought any yet), the major box retailers want you to think holiday toy shopping TODAY! Walmart has expanded its offer of toys for $10 to 100 items…KB Toys saw that and raised it to 200, and Target is trying to match prices. There’s free shipping to be had…and if you’re really sharp, you can find certain Barbie dolls for as little as $5.
So what’s a toy consumer to think?
1. Toy prices are getting a much needed adjustment. All of that toy safety testing costs a lot –and if you’ve bought a toy recently you’ll know that the added expense has been passed on to consumers. While we don’t rate toys based on price, we have had sticker shock here as we’ve watched the prices just continue to climb for the past two years. So from this point of view toy wars are good, very good.
2. Less Inventory. If there’s something your child wants for the holidays, buy it early. Tight inventories is another way retailers have protected themselves this year.
3. Shrinkage…
One of the trends we’ve watched this season is shrinkage…which always makes me thing of Seinfeld’s infamous shrinkage episode with George in the Hamptons.
Toy makers are making many of the same type of toys they used to…but smaller…much smaller…and much less expensive.
For example, last year we featured Playskool’s $300 Kota My Triceratops Dinosaur. This high tech dino-wonder was big enough for your child to sit on! 
This year, the same manufacturer is offering Kota & Pals Stompers – Triceratops.
He walks on my desk. Watch the video. He’s very cute and he actually walks (something the big guy can’t do)…but still, this is what the price wars mean.
So does this mean you should buy only $10 toys this holiday season?
There are in fact lots of toys for $10 and under that are really great. We have many award winners that fit the bill, but buying lots of “stuff” seems like a mistake in the long run. Keep in mind that 60% of our toy dollars are spent this time of year…so bringing home toys that will have lasting play value makes more sense in terms of having toys your kids will play with after the holidays are over.
Open-ended toys and supplies are a better bet. I love novelty toys as much as the next guy…and there are some on our list this year. The holidays are about making dreams come true, but if you’re looking to make your dollar stretch…buying more open-ended toys is the way to go. Art supplies, games (that are played again and again), blocks, pretend props (toy kitchens, dollhouses), and toys for active play (ride-ons, sporting equipment)…all will be enjoyed for a long time and played with differently as your child grows.
Pool your resources. If there’s a toy that your child really wants that costs a little more, have your family chip in. Much more fun to get the present you wanted, then lots of little token gifts from aunts and uncles.
The olden days. There was a time when we didn’t go to the toy store with a shopping cart. We got fewer toys…not necessarily a bad thing.
Get Your Screwdriver Ready. One way to keep prices down…toy makers leave more for parents to do. Many toys don’t even come with the pre-drilled holes. If you’re handy with a power drill/screwdriver, you’ll be fine. If you’re not, we warned you.
Make it count. We started the toyportfolio with the tag..we test all the toys so that “you don’t waste your money or your child’s time.” So no matter what your budget, we’ve tried to take the mystery of finding a great toy. So take a look at our Platinum List!
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Barbie, Best Games for Kids, Best Toys for Babies, Best Toys for Infants, Best Toys for School Aged Kids, Best Toys for Toddlers, Classic Games for Kids, Construction Toys for Kids, Elmo, High Tech toys, Oppenheim Toy Portfolio Award Winners, Outdoor toys, Playskool, Recession Proof Toys, active play, building toys, dolls, gifts, hot toys, preschoolers, pretend play, toy trends | Tagged: George Costanza Shrinkage Factor, KB Toys, KOTA, Oppenheim Toy Portfolio Platinum Awards, Playskool, Seinfeld, Target, toy price wars, Toy Wars, toyportfolio.com, Toys Under $10, Walmart |
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September 29, 2009
I’ve been playing with a lot of talking toys lately…they’re fun to videotape. The whole “look what the toy can do thing” is pretty seductive. Rocky the Talking Truck is a conversation starter…even with the other toys, he knows how to get the games started. He is really much like the cool, “it” kid from elementary school. The one you wanted to pick you for his kickball team. Ok, maybe that’s stretching it…but there is something that happens when these high tech toys are around. I’m reminded of our own warning to bring home toys that do not dictate the play..your child should always be at the center of her play experiences.

Dressable Madeline
Which brings me to Madeline…she’s back from Kids Preferred. If you’re in the Madeline book zone…the doll makes a lovely present. She’s well-crafted and even though this particular doll doesn’t talk…just watch her with your child…she’ll have plenty to say.
For a full review, visit www.toyportfolio.com
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Best Toys for Preschoolers, Best Toys for School Aged Kids, classic toys, dolls, gifts, toy trends | Tagged: dolls, Dressable Madeline, Kids Preferred, Madeline, Toys that Make Book Connections, www.toyportfolio.com |
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September 25, 2009
American Girl Gwen– a homeless girl is getting lots of press. Bringing attention to homelessness is admirable — but have a doll that costs nearly $100 (with no reported portion of profits going to any support organization) seems off. Doll play is about spinning stories…fantasy. Having such a literal prop for homelessness just feels like one big guilt trip. Here’s your dream doll, and by the way…she has no home and certainly no dolls. Now enjoy!
I’m a big proponent of dolls reflecting “real” girls…but no one would suggest giving this expensive doll to homeless girls. That would be ridiculous.
Instead…how about a doll that’s part of a family that donates time to local charities? That at least gives girls a jumping off point for their own lives.
For a little more heat on the subject, read Andrea Peyser’s article.
For a review of American Girl Rebecca…who won an Oppenheim Toy Portfolio Platinum Award this year, click here.
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Gender Specific Toys, Mattel, dolls, preschoolers, pretend play, toy trends, toys | Tagged: American Girl, American Girl Gwen, Homelessness |
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September 16, 2009
The new Dora the Explorer Dance Around Dora (from Fisher-Price) dances, twirls, dances on her toes and sings. She even encourages kids to dance with her–also fun. I’m usually not a huge fan of Dora dolls…a bit too plastic for us–but she’s such a huge hit with the preschool crowd, we always take a look. When Dora goes up on her toes–her body expands underneath. Now part of my job is to stick my finger where most kids might…so as her body returned to its original size, I put my finger in the space and sure enough, she pinched me! Not horribly–but something to be aware of. Watch the video.
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Fisher-Price, High Tech toys, dolls, hot toys, preschoolers, pretend play, toys | Tagged: Dance Around Dora Doll, Dora the Explorer, Fisher-Price, High Tech toys, hot toys, Mattel, Nick Jr., Nickelodeon, toy trends, toyportfolio.com |
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September 16, 2009
Kai-lan’s heart literally changes color with her different emotions. She’s like one big mood ring! Watch the video.
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Fisher-Price, dolls, hot toys, preschoolers, pretend play, toys | Tagged: Fisher-Price, High Tech Dolls, Kai-Lan, Mood Changing Dolls, Nick Jr. |
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