November 21, 2009

Zhu Zhu Hamster Pets from Cepia
The Zhu Zhu Hamsters have scurried their way into first position as the “hot-completely sold out” toy of the season. Today’s article by Stephanie Rosenbloom in The New York Times will certainly help fan the craze. It’s been quite a while since we’ve had a hot toy. The toy industry has been battered the last few years by serious issues about toy safety and a shrinking audience as kids leave toyland earlier and earlier. And even though the little creatures are not from one of the major toy companies (they are produced by Cepia LLC), everyone in the toy biz should be pretty happy. These little guys can drive parents into the toy stores–and if you can’t find a Zhu Zhu–you’re bound to buy some other toys. The media is also happy to have a light story to report on – rather than announcing rolling toy recalls.
We did not receive our required safety verification from the manufacturer Cepia on these little critters so we can not give them an official Oppenheim Toy Portfolio award –but given all the hype we thought we should give them an unofficial review.
This is what you need to know:
they are pretty cute
they make a variety of sounds (including mooing like a cow and crowing like a rooster)
they don’t cost a fortune (retail ranges from $7.99 to $9.99)
they are easy to activate -by touching them on top
they have wheels that go back and forth (which can hurt if you put your finger right next to them)
watch out for long hair getting caught in the wheels
they do not require feeding
unlike many virtual creatures of late, they won’t die if you don’t take care of them
there is no cage to clean
unlike the real thing, they also won’t eat their young!
Two toyportfolio.com videos of the Zhu Zhu Creatures
Zhu Zhu Hamster Pets Gives Our Mr. Robot a Ride

Zhu Zhu Hamsters and our mascot, Mr. Robot
Zhu Zhu Hamster Pets: The aerial view
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Action Figures, Best Plush Toys for Kids, hot toys, toy trends, toys | Tagged: Cepia, hot toys, toyportfolio.com, Ugly Doll, Zhu Zhu Hamsters Pets |
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October 28, 2009
Hasbro is re-introducing the “iconic” (their word) My Little Pony Collection…there’s Pinkie Pie (The Leader and Everyone’s Best Friend), Rainbow Dash (Glamour Girl), Cheerilee (Storyteller and Hairstylist), Scootaloo (The Playful Little Sister), Sweetie Belle (The Fun Loving Unicorn), Toola-Roola (Artist) and Starsong (Multi-talented Singer and Dancer). And all along I thought they were plastic little pony figures with outrageously colorful mane and tails!
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Action Figures, Gender Specific Toys, pretend play | Tagged: Action Figures, Hasbro, My Little Pony |
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August 31, 2009
Remember that time in your life when everything really tiny is of great interest? Polly Pocket plays to that childhood love of everything small. Of course I often hear from parents that they hate stepping on all those little pieces of Polly Pocket paraphernalia as much as stepping on Lego bricks. One of the pleasures of my job is listening to kids play with these little settings…the banter of pretend play is priceless. If you haven’t already-video tape these moments…do it soon. It’s over before you know it.
When I first saw the Polly Pocket Roller Coaster at toy fair, I was intrigued. There are rarely track sets for girls. So much to the surprise of my mother and all of our summer interns, I was pretty excited about this set. It goes together pretty well (just don’t try to lift it, it falls apart). There is a fun crank that you use to send Polly up the track…and then she rolls down into the water (also fun). Of course I wish the set had come with more than one Polly…but that’s true of most racing track sets that only come with one car.
This is clearly a one trick pony kind of toy…it’s a closed set (we have the same complaint with most of the current Matchbox sets)…with no ability to mix up the tracks in different configurations–but it is fun. There is water involved–so be prepared for some mess with this one. To watch the video click here.
Note: we haven’t received our safety verification forms back on this product yet.
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Action Figures, Mattel, dolls, pretend play, toy trends, toys |
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July 9, 2009
If the toys are any indication, G.I. JOE has some seriously bad ass opponents in the upcoming movie. Snake Eyes Ninja Commando scares me –even in his packaging. By my count he comes complete with seven weapons. Wait! …According to the box he trains the G.I. Joe team…that’s a relief, he’s on our side? His preferred weapon is the “Hand-Forged Steel Heirloom Katana Sword”…do you think the elves from Lord of the Rings helped him out with the forging?
Oh yes–according to the packaging this toy is not recommended for kids under 3. For more G.I. Joe vs. Cobra games and items, you can visit GIJOE.com.
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Action Figures, Hasbro | Tagged: Action Figures, G.I. Joe, G.I. JOE TOYS, GIJOE.com, Hasbro, Lord of the Rings, Snake Eyes Ninja Commando, The Rise of the Cobra |
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May 19, 2009
“Wow” was how the review started from one of our testing families. Our tester parent sent us the following review after watching her kids enjoy this setting : “The complete set with the large boat, submarine, small boat, diving cage, deep sea diving bell. etc. etc is just incredible. Each set individually or all of them together provide innumerable opportunities for pretend play. The figurines and all of the accessories provide EVERYTHING a child needs to act out nautical stories. I am amazed by the level of detail in each set.”
This set is right for the bathtub…this family also plays with it on “land”…
If you have a child that likes to pretend with miniature settings…this is one to consider!
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Action Figures, Best Toys for School Aged Kids, Oppenheim Toy Portfolio Award Winners, Playmobil, pretend play, toy trends | Tagged: award winners, MInature Pretend Settings, Playmobil, Playmobil Underwater Adventure, pretend play, toy trends, toys |
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April 22, 2009
We’re in countdown mode here for the new STAR TREK movie (yes I already have my tix for the IMAX) — so I was happy to see these new dolls cross my email (I haven’t seen them in person yet). I really hope the movie is good.
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Action Figures, Barbie, Mattel, dolls | Tagged: Barbie, dolls, Mattel, New Star Trek Movie, Star Trek Barbies, toy trends, toyportfolio.com |
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April 17, 2009
It’s a beautiful Spring day here in NYC–finally! I’m cheered by the weather but completely bummed out that my mother tripped yesterday. Nothing is broken – also good. So shouts out to her to feel better quickly. Yesterday (before lunch) we had just congratulated ourselves on getting the office cleared from the last massive batch of toys we’ve received this past month. We are busy notifying award winners for spring..humming along…
So today’s UPS delivery brought many, many new boxes…and the first one I opened contained new Ugly Doll Action Figures from Ugly Dolls. These little plastic versions of their plush counterparts made me smile instantly….They twist at their middle…I planted mine in my container of grass (no mowing required here.).
Your kids will want them (and truth be told they make great office toy too!). There are 12 action figures in the first collection. The boxes don’t tell you which figure you’re getting -so there is that element of surprise as well (depending on your child this will either be fun or tear producing).
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Action Figures, Gender Free Toys, dolls, hot toys, pretend play | Tagged: Action Figures, award winners, Collectables, hot toys, toy trends, Ugly Doll Action Figures, Ugly Dolls |
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